There was much to admire about the very first sponsorship of 2009, LG’s sponsorship of London’s New Year’s Eve fireworks. When the deal was originally announced back in November I liked the...

December saw James Haskell of London Wasps and Steve Borthwick of Saracens switch the pitch for the pool by playing a game of rugby in the underwater tank at Pinewood Studios. Submer...

As the British Comedy Awards once again (dis)graced the small screen with its infamous ceremony last Saturday evening, there was an embarrassing degree of mirth at the sponsor's...